Instagram is a great way to expand your business’s reach and engage with your customers using social media for free. The platforms algorithm recently updated in May, so here are our top tips on keeping up with the new changes and how to grow your Instagram page in 2021.
1) Post photos and updates every day
If you want to grow your account and not get bogged down by the Instagram algorithm, you need to post every day! Consistency is key and posting a photo to your newsfeed is the easiest way to be consistent. Using up to 30 relevant niche hashtags will help your posts get seen by more like-minded Instagrammers.
2) Post reels instead of stories
An Instagram story will only last for 24 hours unless you add it as a highlight to your page, whereas a reel will stay on your tab and feed for as long as you want it there. They can be longer form content videos and keep your customers on the app longer, which Instagram likes and will help you beat the algorithm!
3) Reply to your DMs
Reply to any direct messages (DMs) you get because the algorithm aims for consistent interaction, and replying to a direct message from someone is a great way to interact! Replying to DMs is a great way to establish trust with followers as well.
4) Reply to all comments
Similarly to tip 3, if you want to beat the Instagram algorithm, you need to engage! Your followers want to interact with you. You can also look at your followers’ profiles and leave a comment on their images for higher engagement.
5) Turn on post notifications
Engaging with your followers is equally as important as them engaging with your posts. Keep up to date with your favourite profiles by turning on post notifications for them. Since the Instagram algorithm makes it hard to see new posts from those you follow, the best way to build community and keep engaging is to have notifications on, and engage a lot!
If after these tips you are still unsure, or don’t have the time to manage your social media accounts like Instagram, get in touch with us to see how we can help by visiting our contact us page or emailing – [email protected]
