Digital marketing is essential in making any business a success today. It is also known as online marketing, and uses channels such as email, social media, websites, PPC, text and multimedia. If any advertising message uses a screen or the Internet, it is digital marketing!
Here are 3 digital marketing trends we think you should try out in 2022 to improve your business.
1) implement video content
Video content and advertising has become more and more popular over the years with the rise of TikTok and Instagram reels, so the more video content you can create and post, the better.
Over 85% of consumers would like to see more videos from brands, and at least 67% of brands are looking to increase their video spend in 2022.
Beyond short videos for social media, some brands are using longer-form original content to help them build brand affinity. Investing money in live streaming or explainer videos on YouTube or your website can help brands build a loyal following and educate your audience about your brand, products, and services.
2) Optimise your website for voice search
Voice technology and search includes everything from voice assistants like Siri, Alexa, Google Assistant, to chatbots.
Offering sharp, valuable content that responds to what consumers use voice search for will put your brand at the top of their Google search.
Optimising for voice search means focusing on conversational keywords and questions that will answer people’s queries. To do this, start looking at your SEO to optimise schema markups, keywords, and site organisation.
3) Look at your local SEO
Geofencing means your brand can send targeted messages through text, email, social media, or in-app notifications to consumers in localised “fenced” areas that are within a certain distance of your business.
Local SEO can boost geofencing efforts. Optimising your business maps business listings, creating a Google My Business account, and creating content based on local events or stories are essential to optimising local SEO. Asking for reviews from happy customers and optimising for voice search for directions and operating hours will help you boost local SEO.
If you would like some assistance or to discuss any of the above digital marketing trends for your business with a professional agency, contact us by emailing [email protected].
