LinkedIn is a more professional, B2B social media site and a LinkedIn company page will give your business an opportunity to promote its products and services, recruit new talent, and share important, interesting and useful updates to a like-minded professional network. Here are our top tips to grow your LinkedIn company page.
To grow page followers on LinkedIn, you need to drive awareness to your Page and post great content.
You can do this by:
- Add the LinkedIn “Follow” button to your website.
- Link to your Page in your email signatures, newsletters, and blogs.
- Post consistently throughout the week to provide value to your followers. Video content gets the most engagement currently on the site.
- React and comment on your Communities Hashtag feeds to get your Page in front of new audiences.
- Promote your LinkedIn Page by linking to it on other social channels like Twitter, Facebook and Instagram.
- Tag other Pages or members with @mentions in your posts to engage your community and employees.
- Switch up the hashtags in your Communities panel to reach new audiences.
- Review your Page analytics to see what content works best with your audience, and create more of that.
If you haven’t got a company LinkedIn company page, you will need a personal LinkedIn profile – you can sign up for one here > www.linkedin.com
If you follow these tips, you will have a larger audience in no time at all! However, if you would like help with you companies LinkedIn presence, get in touch with us or email us directly: [email protected]
