Social media is an essential part of any business, as having a digital presence is the easiest way to connect with your target audience and customers, while building brand awareness and trust. But what social media platforms are out there, and which should you be posting to? Here are the 8 main social media platforms you should consider.
Instagram is a visual platform to help you form a more personal connection with customers and clients. You can share pictures and videos of your products or services to engage your audience. A visual feed can reflect your brand’s uniqueness and differentiate your business from the competition. A business profile can give you extra insights and analytics into your audience and engagement levels, showing which posts performed best, when your followers are most active, and hashtags that work for your niche industry. This is mainly a B2C platform.
Facebook is more of a B2C platform than B2B. Facebook has paid advert options to reach a bigger audience on the platform and also has Facebook groups which are a great way to share posts to a large audience for free. A Facebook business profile can also boost your Google rankings through SEO, which increases your brand’s visibility on the web and builds brand awareness.
Linkedin is mainly a B2B social media platform. It is a more professional platform, so content posted here can help gain leads and create more sales to other businesses. You can also showcase your successes and employees here, who can have a personal profile and share your companies posts to add more credibility. It can also be used as a way to recruit new employees and is a good place to post your new job roles.
Using a platform such as Twitter gives you a cost-effective way of engaging with your consumer base. It gives you access to audiences around the world, while providing an opportunity to interact with your customers instead of continuously promoting products and services. It can be a quick and easy way to answer any customer queries in an instant. People who follow a brand on Twitter are more likely to visit that company’s website.
- Tiktok
Tiktok is a relatively new social media platform, which gained massive popularity during lockdown. The app is all about fast trends and creativity which encourages collaboration amongst young audiences. Its fast-paced nature keeps users on the app for relatively long periods of time, with users an average spending 52 minutes a day on the app.
- YouTube
YouTube is the best way to create and post video content for your business. You can also embed and post videos from your YouTube account to your website or other social media sites. YouTube incorporates features that lets you promote videos to people who might be interested in them as adverts and sponsored videos, targeting your customers by demographics, topics or interests.
Pinterest is a social media platform where people can find inspiration, style and ideas for their interests and hobbies. Posts on Pinterest are referred to as ‘pins’. Pins link back to websites, which is why Pinterest is great for driving traffic and sales back to your website. Pins help people find more information on products they’re looking to buy, and help start the buying process.
- Snapchat
With a Snapchat Business account, your business can set up specific filters so your ads will reach the right audiences. This can help you reach those on Snapchat who are already interacting with your brand elsewhere. Snapchat ads can also be set up as a lookalike audience to snapchatters, which means it will show your ads to similar people already interacting with your business. Snapchat is a B2C platform.
To find out about how we can help you with any element of social media, visit our services page or contact us.
